Alex Bailey to lead results-focused strategy for success

PCL’s new Marketing Campaign Executive Alex Bailey is gearing up to lead the marketing strategy for the company’s innovative Partner+ Programme. 

The initiative, aimed at growing the brand’s market share by supporting distributors to flourish, has steadily gained momentum since its introduction in 2019. Created for distributors who take a broad range of PCL’s cutting-edge products, it enables them to develop and sustain long-term, rather than just transactional sales to their own customer base. 

Alex brings expertise in partner relationship management from her previous role within the manufacturing industry, therefore she is well-equipped to build strong connections with PCL’s key partners; providing the tools they need for impactful marketing campaigns. 

These include a range of incentives, including: branded signage; advantageous trading and credit terms; advice on the use of mailing lists; Point of Sale posters; product display stands to drive footfall; external displays and flags to increase localised brand awareness; and assistance with online promotion, including social media and white label websites. 

Those committing to the scheme can also benefit from a range of personalised branded workwear and merchandise to promote their business and create a professional corporate image underlining their credentials as a PCL Partner+ Distributor.

Alex will draw on her expertise to build tailormade packages for Partner+ members and deliver insight-driven campaigns designed to enhance customer base and extend market reach. She said: “I am really looking forward to taking over the Partner+ program at PCL. We have some amazing partners, and I am eager to help set them up for success. I have a great team to support me and we have some big goals!

“My aim is to nurture the Partner+ program so it grows into a valuable asset that every partner can use and rely on for their marketing needs. I want every partner to feel valued and supported by PCL.” 

In addition to the Partner+ remit, Alex will also support PCL’s Marketing Manager Matthew Butters in the implementation of the marketing strategy for PCL and any other group brand marketing requirements. A prospect she is delighted to be involved in: “It’s exciting to be part of an industry-leading company which has such a fantastic working environment. What drew me to PCL was the employee culture. Each department has a friendly network and it is clear that everyone is happy in their role and supported by their team.”

Alex will report to Alan Findlow, Head of Retail Distribution Sales – UK & Ireland, who said: “With her results-orientated approach and passion for fostering long-term client partnerships, Alex is the ideal candidate to identify, design and deliver a range of strategic high volume activity campaigns for our Partner+ members.  

“The mutually beneficial Partner+ programme is built on collaboration and aims to strengthen distributor relationships with us, ensuring we can flourish and grow supporting each other. It is all about improving performance together and setting businesses on a course for continued success. We are confident that Alex’s track record of success, coupled with her energy and enthusiasm for creating strategic marketing campaigns designed around specific business goals, will provide invaluable to the long-term success of our Partner+ members.”   

You can find out more about the PCL Partner+ programme by contacting your PCL Account Manager: