PCL Partner+ Distributor News

Alex Bailey to lead results-focused strategy for success

PCL’s new Marketing Campaign Executive Alex Bailey is gearing up to lead the marketing strategy for the company’s innovative Partner+ Programme. 

The initiative, aimed at growing the brand’s market share by supporting distributors to flourish, has steadily gained momentum since its introduction in 2019. Created for distributors who take a broad range of PCL’s cutting-edge products, it enables them to develop and sustain long-term, rather than just transactional sales to their own customer base. 

Alex brings expertise in partner relationship management from her previous role within the manufacturing industry, therefore she is well-equipped to build strong connections with PCL’s key partners; providing the tools they need for impactful marketing

Powering up distributors in the motor factor industry

Tyre inflation expert PCL prides itself on helping customers flourish and in recent years the focus has been on supporting customers on the post-pandemic road to recovery whilst gearing up for changes in the automotive industry.

PCL’s Partner+ scheme provides distributors with an exclusive range of incentives, including advantageous trading terms along with bespoke marketing support. As one of the first to sign up for Partner+ in 2020, Northern Ireland-based motor factor buying group FG7 (Factor Group 7) has reported seeing benefits for its members.

Kevin O’Kane, FG7’s Managing Director has been confident that access to PCL’s extensive range of products, coupled

Merchandise stands and product training provided at satellite stores

MacGregor Industrial Supplies is expanding its stock of PCL’s world-leading products by increasing brand awareness at five sites across the Highlands and East coast of Scotland.

As a valued customer for more than 20 years, MacGregors recently signed up for PCL’s Partner+ programme, which gives distributors access to the pneumatic expert’s finest in-store solutions.

Due to the popularity of PCL’s products at its main depot in Inverness, MacGregors wanted to alert customers further afield to the comprehensive range available to them.

Hydraulics Division Manager, Alastair Dinsdale, said: “We became a longstanding customer of PCL because the known quality of their products is a big

Dedicated support and comprehensive stock sees business booming across Northern Ireland

As one of PCL’s first Partner+ distributors, Ballymena-based Fyfes is a prime example of what businesses can achieve through the pneumatic expert’s bespoke business programme.

With 16 branches across Northern Ireland, Fyfes sells quality products for the automotive and engineering industries, including a comprehensive selection of PCL airline fittings, air hose reels and tyre inflation equipment.

Partner+ Programme gains momentum as PCL supports customers on road to recovery

PCL’s Partner+ performance programme has continued to flourish despite COVID-19, with distributors signing up for wraparound support which will help them to recover and thrive.

As the wheels of industry begin to turn, many companies within the automotive industry face a bumpy road ahead. Those joining PCL’s partnership scheme will experience a much smoother journey through a range of associated incentives, including advantageous trading and terms, along with bespoke marketing support.

The pioneering initiative is aimed at growing PCL’s market share by supporting distributors to grow, providing them with full support and backing to create a strong and well-established, knowledge-based route to market. The scheme is proving invaluable during these unprecedented times, throughout which PCL has kept in touch

Sheffield-based tyre inflation and compressed air equipment manufacturer PCL has announced the launch of its new Partner+ initiative, which is aimed at growing the brand’s market share by supporting distributors to flourish.

“The key goals of Partner+ are commitment and service,” said Sales Director Lee Wright. “The programme will suit distributors who take a broad range of our cutting-edge products. This will enable them to develop and sustain long term sales to their own customer base, rather than just transactional sales.”

In return for a Partner+ company’s commitment, PCL offers a range of incentives, including branded workwear, signage, advantageous trading and credit terms, standard and bespoke marketing support and advice on the use of mailing lists. PCL will also support on Point of Sale posters, product display stands and assistance with online promotion, including social media and website visibility.

Distributors with space to